"[ITCHING, BURNING & TINGLING SENSATIONS]: Scalp is skin, but a much more complex one. Sebum oxidation and micro cracks on the scalp surface can create numerous issues. It’s a vicious cycle and you want out. [INSTANT SCALP RELIEF]: Scalp Advanced Anti-discomfort Dermo-regulator shampoo was targeted-formulated for sensitive scalps. This lightweight gel gently cleanses while soothing and calming sensitive scalps. Hair is soft, radiant and hydrated. [ULTRA-POTENT ACTIVES]: Enriched with Niacinamide, a vitamin from the B3 family, known for its regulating and soothing powers. [DERMATOLOGICALLY-APPROVED]: Made with hair pros, approved by dermatologists. 1st co-innovation with 3 scalp pro experts: balayage and color expert, Vivek Shyam Bhatia from India, top-edge scalp expert, Takku Orii from Japan and expert in perm and scalp services, Jimmy Jiang from China. [SCIENTIFICALLY PROVEN EFFICACY]: After only 1 use, +83% soothing* & +49% hydrated/nourished hair**. *self assessment on 32 subjects after application of shampoo + mask + hair drying. **instrumental test [SOOTHING FRAGRANCE]: A soothing composition, enveloped in a refreshing breeze with a clean-feeling heart and a pro-caring base. [HOW TO USE]: Apply evenly on wet scalp and hair. Gently lather with the softest part of the tip of your fingers until a light foam is obtained. Rinse thoroughly. [PRO TIP]: After shampoo, use always with Scalp Advanced Anti-discomfort Intense soother treatment for extra soothing effects."