Our Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects, we curated our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – not to mention they’re completely vegan and cruelty free. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10! 10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes Rich pigment and high payoff formula blends effortlessly with a soft glide application Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones Cruelty-Free. Vegan. Fragrance-Free. Paraben-Free.