Make those pearly whites shine brighter with Close Up White Now Toothpaste—a stain remover toothpaste that helps you get 3x whiter teeth instantly from the very first brush*. Achieving whiter teeth is not an easy feat. But using the right whitening toothpaste can help you achieve a confident smile. Designed with WhiteCorrect technology, Close Up White Now Toothpaste’s clinically proven formula instantly removes coffee, tea and tobacco stains**, delivering a unique shade of white for your teeth, so you can feel more confident in social situations. Developed with a non-abrasive formula, this toothpaste is gentle and safe on your enamel while being tough on stains. It’s the perfect tooth whitening solution crafted to deliver whiter and brighter smile for the whole family. Use it twice daily to experience the best results. For children of 6 years and younger, use a pea sized amount for supervised brushing to minimize swallowing. We recommend pairing White Now Toothpaste with White Now Toothbrush to experience optimal whitening for your teeth. Get a custom fit white smile instantly. Discover our entire White Now Collection—Stain Remover, Hollywood Smile and Extra Fresh—to start achieving your white teeth goals. *the instant optical effect is temporary **removes up to 100% of surface stains