Achieve the captivating Hollywood smile with Close Up White Now Toothpaste—a breakthrough in teeth whitening technology that not only helps you get 3x whiter teeth instantly from the very first brush* but also delivers a long-lasting shine to your teeth. Get ready to dazzle. Designed with WhiteCorrect technology, Close Up White Now Toothpaste’s clinically proven anti stain formula with fluoride helps boost the whiteness of your enamel tone, revealing a sparkling white Hollywood smile*, ready to take on the day. Developed with a non-abrasive formula, this toothpaste is gentle and safe on your enamel while being tough on stains. It’s the perfect teeth whitening toothpaste designed to deliver show-stopping smile for you and your family. Use it twice daily, morning and evening, to experience the best results. For children of 6 years and younger, use a pea sized amount for supervised brushing to minimize swallowing. We recommend pairing White Now Toothpaste with White Now Toothbrush to experience optimal whitening for your teeth. Get a custom fit white smile instantly. Discover our entire White Now Collection—Stain Remover, Hollywood Smile and Extra Fresh—to start achieving that perfect, head-turning smile. *the instant optical effect is temporary **based on clinical test, with regular use, twice a day for 4 weeks